Website Needs
Why would you like a website?
Are you looking to create a website or do you currently own one?
If already own a site, would you like to update or completely re-design it?
What is the current domain name you are using?
Company Information
What type of organization do you own/work for?
Please describe in detail your corporate identity (visual characteristics: logo, business stationery, signage, etc.) and brand (what it stands for and its personality).
Contact Information
Please provice a list of the primary contacts for your organization and include who has the authority for final approval of the project.
Include name, title, email address, and phone number for each individual.
Launch Date
Do you have a projected launch date for your new website?
Are there any marketing events that would influence this date such as a business opening, tradeshow, product launch, or annual report?
Structure
Please define the basic structure for your website and how you like it to be organized.
Website Actions
What actions (Get Information, Buy Products or Services, Login for Information, or Login as a Member) will the user be performing upon visiting your website?
Contents
Will you be providing content internally or from an external provider?
If you are planning to use content from a previous site, please provide the source and contact information for the individual responsible to approve the usage.
Describe what previous elements you would like to incorporate or if you are planning to expand your
current website.
Visual Elements
What color scheme would you prefer for your website?
How would you like your navigation to appear?
What other visual elements would you like to see on your website (photography, illustrations, logo, etc.)?
Will you be providing these graphics?
Do you own the rights to your graphics?
Features
Are there any specific features you would like to utilize on your website?
Possiblities can include Flash®, JavaScript, video, contact forms, or Real Audio.
Database Functions
Will your site have dynamic content generation, a search, or personalization?
If you currently have a site with a database in place, please provide specific information about the programs or software used.
Secure Certificate
Will your site need to provide secured transactions for purchases or personal data?
References
Include any websites that have attributes that you find favorable.
What about these sites do you find the most appealing?
Target Audience
Please provide a detailed profile of your target user.
Include demographics such as age and occupation.
What does your targeting user usually use the Internet for, and how often is he or she online?
Advertising
Do you have a marketing strategy planned to inform your potential clients about your website?
If you currently have a website, what methods of marketing are you currently utilizing for it?
Brand Identity
Define your company's brand identity and how you see your website maintaining it.
Competition
What are the differentiating factors that set your company apart from your competition?
Is your target audience currently aware of
these factors?
Maintenance
Studies have shown that websites that stay updated and maintained receive higher recognition from search engines. How often do you plan to update your site, and who will be responsible to provide the content?
Additional Items
If you have any other questions or preferences not addressed in the items above, be sure to ask about them at your consultation meeting.
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