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Be the First Thing They See

Point of Purchase (POP) communications are often implemented to increase sales, manage inventory, or achieve brand marketing efforts. They are often used in retail, wholesale, restaurant, and hotel environments as a means to increase traffic to a particular product. Much time is spent taking control and delivering a retail experience. These visual tools are designed to attract as much attention as possible and affect consumer decisions at the time of purchase. They necessitate fast recognition with the expression of the essential information in a legible and appealing manner, while evoking the right emotions. 

It is important to understand the current and future touchpoints to ensure all POP communications improve chances of success on both a promotional and equity level.

These items come in a variety of formats. They can be wall-mounted, floor-mounted, solitary products, or hung from the ceiling. Marc Taylor Creative can design graphics for any display in your marketing program.

Items Include:

  • Retail window graphics
  • Wall murals
  • Rack inserts/headers
  • Counter cards
  • Displays
  • Signs
  • Merchandise Tables
  • Store Fixtures
  • Store Fronts