Step 1: Defining the Problem / Understanding the Goal
Getting the right amount of details and having a clear understanding of a client’s problems and goals from the beginning is the most important factor when starting a new design.
Asking questions such as:
- How does your company differ from its competitors?
- What keywords best describe your desired design?
- What type of logos typically appeal to you?
These types of questions help us to lean more about your company's needs and get on the same page, thus setting us on a course for a successful design.
Step 2: Research
After interviewing the client, we begin researching their company and competitors to get a better feel for their market – this helps in the overall look and message the final design conveys.
Step 3: Inspiration
Our designers will often review online competitors in the client's industry or other similar type businesses to see current style trends as part of the initial approach to creating the new designs. Any references clients can supply will be helpful in learning preferences and expectations.
Step 4: Sketching and Mind Mapping
Our designs, whether it’s a logo, overall brand design, print literature, website, presentation, or a tradeshow display, often start begin as sketches on paper. This allows us to get our brains moving in the right direction and get down as many ideas as possible.
Jumping directly onto the computer can slow the creative process – it takes more time to execute ideas and designers can tend to pay more attention to minuet details early on.
Mind mapping also helps in exploring and growing your topic. We can more easily expand upon our ideas and keywords. Consider it the sketching of keywords.
Step 5: Digital implementation
After preparing preliminary sketches, we then take ideas to the computer. We use the latest design software for preparing our projects.
In the early stages of the process, we focus on the basics. For example, a logo project may not include color until we have decided on a couple of ideas that we feel are successful. This allows our design team to focus more on the mark itself – a good logo should work well in both black & white or color.
Step 5, 7 and 9: Client Feedback
Working closely with our clients is not only essential to our business objectives as a brand design firm, but aids in the process of creating a design that represents them and their company.
We do our best to touch base with our clients frequently and get their feedback through various stages of the design process. This provides a platform for our clinets to ask important questions and for each client to develop a better understanding of how their money is being spent.
Step 6: More Digital Implementation
After client feedback, we head back to the computer and make revisions and prepare additional samples. This gives our designers the chance to take in more ideas from the client and understand their vision more clearly after the initial feedback.
Step 8: Color and Typefaces
For logo projects, we generally provide our clients with at least 3 different design samples, each having color variations and typefaces that work well with the mark and company’s message. Other larger projects are presented in phases to allow greater efficiency—broader renderings are prepared before details are included in the layout of a website, brochures, etc.
Step 10: Final Revisions
After the client comes gives approval on the the final proofs for their design project, we then make any additional minor changes we feel are neccessary. Some changes and revisions may require additional billing.