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Common Questions
The Questions We Hear Most Often


Q:  Are corporate identity and brand the same thing?

A: Corporate identity refers to the visual characteristics that a company is known for. This often includes the logo, business stationery, and signage. Brand defines the proposal of what a company stands for and its personality. 

Q: What differentiates brand identity and brand image?

A: Brand identity is what the company wants the brand to be seen as, in terms of values, quality, features, and benefits, etc…. Brand image is how consumers actually perceive the brand identity.

Q: What is the difference between a logo and logotype?

A: A logo can be a symbol or the combination of a symbol and stylized text. A logotype is made up of stylized text only.


Q: What is webhosting?

A: Web hosting companies provide space on a server for a client’s website which in turn allows the site to be accessible on the Internet. 

Q: When I pay for webhosting am I only paying to have my website online?

A: You are paying to have your website online, however; at Marc Taylor Creative you will also receive e-mail service and free online statistics about web traffic to your site.

Q: What does CMS stand for?

A: Content Management System. These are systems that provide individuals with limited web knowledge the ability to manage the content on his/her website.

Q: What is a blog?

A: It is a shortened way to say web log. Blogs are a great way to express your ideas on the Web.

Q: What does SEO stand for, and why is it valuable?

A: SEO stands for Search Engine Optimization. When individuals use search engines such as Google, Yahoo, or Bing, the search results are determined by these third parties. SEO is a way to optimize your website to receive credibility and attention from search engines. At Marc Taylor Creative we stay up-to-date on the trends in SEO to help maintain your website.


Q: What is the difference between spot color and process color?

A: Spot color or solid color printing uses premixed colors, commonly from the PANTONE MATCHING SYSTEM®. Process color is printed in dots made up of specific percentages of Cyan, Magenta, Yellow, and Black. These colors are printed in layers.

Q: What is rich black?

A: To create a more sold rich black in printing, the four inks are used at the following percentages: Cyan=60, Magenta=40, Yellow=40, Black=100.


Q: Are all file resolutions the same?

A: No, resolution refers to the number of pixels or dots per inch (dpi). Web graphics should have a resolution of 72dpi, print graphics should be 300dpi, and large format graphics should be 150dpi.

Q: What is the difference between RGB and CMYK?

A: RGB refers to the additive light color mode that uses Red, Green, and Blue light to create a variety of colors. This mode is what you see on monitors, and is used in web design. CMYK, also known as four color process printing, refers to the subtractive color mode used in printing. The four inks used in this type of printing are C=Cyan, M=Magenta, Y=Yellow, and K=Black.

Q: What is the difference between a raster file and a vector file?

A: Raster files are made up of pixels and vector files are composed from points on a path. Raster files are commonly used for images, however; when they are increased in size, they often become pixilated or lose their smoothness. Vector images remain smooth at any size and resolution, and they are preferred for type, line art, logos, and illustrations.