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Glossary
 
Web Glossary
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Unique Visitors

Another flexible term. Unique Visitors refers to a single person who visits your web site in a set space of time, usually 24 hours. If a person visits your web site 3 times in a 24 hour period, they would only count as 1 unique. This is another statistic that needs to be clarified with the company who is quoting it - their time frame for "uniqueness" may be as little as one hour and that will inflate their statistics dramatically.

Universal Copyright Convention (UCC)

A system to protect unique work from reproducing without knowledge from the originator. To qualify, one must register their work and publish a © indicating registration.

URL (Uniform Resource Locator)

The Uniform Resource Locator is used to specify the address of Web sites and Web pages. Having keywords in the URL can improve the search engine ranking of the page in a few of the search engines. However, most search engines do not give any preference to a page which has the keyword in the URL.