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Glossary
 
Web Glossary
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Scripting

In the Internet world, a script is a program that runs on a server and processes requests in response to input from the browser. There is client scripting as well as server scripting.

Search Engine

A program that indexes Web sites according to words, phrases, and subject matter. Search engines help a user find desired information or resources by searching for keywords that the user specifies. Examples of search engines are AltaVista, Google, Lycos, etc.

Search Engine Optimization

Search Engine Optimization (SEO) is an act of increasing the number of visitors to a particular Web site by adding appropriate keywords and phrases, and such ranking high in the search results. The higher a Web site ranks in the results of a search, the greater the chance that your site will be found by a search user. For general and competitive web sites it takes a lot of professionalism to tweak the web site in order to be well optimized and search engine friendly.

Search Engine Placement

The practice of trying to ensure that a Web site obtains a high rank in the search engines. Also called search engine positioning, search engine optimization etc.

Secure Server

A Web server that uses special software, called security protocols, to protect against third-party tampering. Making purchases from a secure server ensures that a user's payment or personal information is translated into a code so that it cannot be stolen.

Secure Sockets Layer (SSL)

A transaction security standard developed by Netscape Communications to enable commercial transactions to take place over the notoriously non-secure Internet. SSL delivers server authentication, data encryption, and message integrity. With SSL implemented on both the client and server, your Internet communications are transmitted in encrypted form. The information you send can then be trusted to arrive privately and unaltered to the server you specify.

SEM - Search engine marketing

Covers a variety of aspects of site promotion via search engines including PPC and SEO.

Server

The business end of a client/server setup, a server is a host computer on a network that stores information files, Web pages and other services and responds to requests for information from clients. The term server is also used to describe the software and operating system that makes the act of serving information possible.

Server-Side

Something that is done totally on your Web host's computer (or your own server, if you run you own), not on your desktop computer. It is generally a much faster way to get stuff done.

Shopping Cart

A section of an online store where a customer can order products and provide credit card information.

Skyscraper

Vertical banner, usually around the 120x600 pixel mark.

Spamming

Using any search engine ranking technique which causes degradation in the quality of the results produced by the search engines. Examples of spamming include excessive repetition of a keyword in a Web page, optimizing a page for a keyword which is unrelated to the contents of the Web site, using invisible or tiny text, etc. Most search engines will penalize a page which uses spamming. Also called spamdexing. In a different context, spamming is also used to mean the practice of sending unsolicited bulk email.

Spider

A software that visits Web sites and indexes the pages present in those sites. Search engines use spiders to build up their databases. Examples: The spider for Google is called Googlebot, the spider for Yahoo! is called Yahoo! Slurp.

Splash page

A page that usually makes an artistic statement, contains little content and leads to the main area of the site.

Stickiness

The ability to hold the attention of web site visitors and to keep them returning to your web site.

Stop Word

A word that often appears in Web pages, yet has no significance by itself. Most search engines ignore stop words while searching. Example of stop words are: and, the, of etc.

Streaming

On the Web, usually you wait for a file to download before you can see it. Same goes for music - you wait for a midi file to download, then you can listen to it. But streaming plug-ins, like RealAudio, play the music as it downloads!

Submission Forms

Forms are web pages "fields" for a user to fill in with information. They are an excellent way of collecting and processing information from people visiting a website, as well as allowing them to interact with web pages. Forms are written in HTML and processed by CGI programs. The output can be sent as an e-mail form, stored online, printed, and/or returned to the user as an HTML page.

SWOP (Specifications for Web Offset Publications)

Abbreviation for specifications for web offset publications, specifications recommended for web printing of publications.