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Glossary
 
Web Glossary
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Rate Card

Information on advertising rates on a particular site.

RealAudio/Video

Progressive Networks' RealAudio client-server software system enables Internet users equipped with conventional multimedia personal computers and voice-grade telephone lines to browse, select, and play audio/video or audio/video-based multimedia content on demand, in real time. This is a big improvement in download times.

Reciprocal link

An arrangement between two site owners to link to each other’s site.

Redirect

A redirect occurs whenever the surfer gets sent to an address different than the one actually requested. It is often intentionally programmed, through rather simple code, either a META tag or a CGI script, that sends your visitor to a different Web page.

RGB (Red, Blue, Green)

Abbreviation for red, green, blue, the additive color primaries.

Robot

In the context of search engine ranking, implies the same thing as Spider. In a different context, it is also used to indicate a software which visits Web sites and collects email addresses to be used for sending unsolicited bulk email.

Robots.txt

A text file present in the root directory of a Web site which is used to control which pages are indexed by a robot. Only robots which comply with the Robots Exclusion Standard will follow the instructions contained in this file.

RON - Run of network

Many sites are members of a larger network. This option allows you to purchase ad space on all member site.

ROS - Run of site

An advertisement running on many pages on a web site not confined to a particular section.

Rule

Line used as a graphic element to separate or organize copy.