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Web Glossary
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Rate Card

Information on advertising rates on a particular site.


Progressive Networks' RealAudio client-server software system enables Internet users equipped with conventional multimedia personal computers and voice-grade telephone lines to browse, select, and play audio/video or audio/video-based multimedia content on demand, in real time. This is a big improvement in download times.

Reciprocal link

An arrangement between two site owners to link to each other’s site.


A redirect occurs whenever the surfer gets sent to an address different than the one actually requested. It is often intentionally programmed, through rather simple code, either a META tag or a CGI script, that sends your visitor to a different Web page.

RGB (Red, Blue, Green)

Abbreviation for red, green, blue, the additive color primaries.


In the context of search engine ranking, implies the same thing as Spider. In a different context, it is also used to indicate a software which visits Web sites and collects email addresses to be used for sending unsolicited bulk email.


A text file present in the root directory of a Web site which is used to control which pages are indexed by a robot. Only robots which comply with the Robots Exclusion Standard will follow the instructions contained in this file.

RON - Run of network

Many sites are members of a larger network. This option allows you to purchase ad space on all member site.

ROS - Run of site

An advertisement running on many pages on a web site not confined to a particular section.


Line used as a graphic element to separate or organize copy.