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Glossary
 
Web Glossary
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PHP

PHP Hypertext Preprocessor is a server-side, HTML embedded scripting language used to create dynamic Web pages. Designed for Windows and Unix type platforms.

Pixel

Short for picture element, a dot made by a computer, scanner or other digital device. Also called pel.

Portrait

An art design in which the height is greater than the width. (Opposite of Landscape.)

PPC (Pay Per Click)

Very popular on paid placement search engines now. Instead of paying for the number of times an ad is viewed, you only pay for clicks on the ad. PPC is an example of performance based advertising.

PPL (Pay Per Lead)

A payment made based on an action such as someone filling in an advertiser's contact form or survey. Term is rarely used these days.

PPS (Pay Per Sale)

Payment made based on a successful financial transaction occurring.

Protocol

A formal set of conventions that allow communication between two communicating functional units. Simply said it is a language that computers use to talk to each other. Of course there are many such languages. Most popular is TCP/IP used officially on the Internet.