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Web Glossary
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Online Form

<form> tags are special HTML tags that allow you to build forms on your Web page. Customer completes your form, entering the info that you request, then clicks on the SUBMIT button. Your CGI script picks up the data and processes it.

Opt-in e-mail marketing

Many Web marketers create a newsletter that offers content of value to the reader. The Web site asks visitors to subscribe to this newsletter. When they fill in and submit their e-mail address, they are said to be opting-in. The process of sending an e-zine or newsletter to people who have specifically requested to receive it is called opt-in e-mail marketing. It's a powerful, long-term relationship.

Organic traffic

Traffic that isn't paid for; e.g. via free search engine listing