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Web Glossary
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A word or phrase that you type in when you are searching for information in the search engines.

Keyword density

The number of times a specific word or phrase appears on a page; usually expressed as a percentage.

Keyword Prominence

Denotes how close to the start of an area of a Web page that a keyword appears. In general, having the keyword closer to the start of an area will lead to an improvement in the search engine ranking of a page. However, in some cases, having the keyword in the middle or the end of an area may lead to an improvement in the search engine ranking of the page.

Keyword Weight

Denotes the number of times a keyword appears in a Web page as a percentage of all the other words in the page. In general, higher the weight of a particular keyword in a page, higher will be the search engine ranking of the page for that keyword. However, repeating a keyword too often in order to increase its weight can cause the page to be penalized by the search engines.


Although kilo is Greek for a thousand, a kilobyte actually contains 1,024 bytes (that's 2 to the 10th power). Abbreviated as K.