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Web Glossary
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B2B (Business to Business)

A business that sells primarily to other businesses.

B2C (Business to Consumer)

A business that sells primarily to end consumers


Bandwidth is the maximum amount of data that can travel a communications path in a given time, usually measured in seconds. If you think of the communications path as a pipe, then bandwidth represents the width of the pipe that determines how much data can flow through it all at once.


Also referred to as a banner ad, a banner is a typically rectangular advertisement placed on a Web site either above, below or on the sides of the Web site's main content and is linked to the advertiser's own Web site.


The main text of work not including the headlines.


The decorative design or rule surrounding matter on a page.

Bounce rate

Can mean either the percentage of emails that are returned to the sender or the number of people who visit a site or specific page that proceed no further; usually also expressed as a percentage.


Software that reads and translates HTML-coded Web pages automatically, allowing you to view, download, upload or otherwise access documents on Internet sites and navigate from one site to another. Netscape makes Navigator (NN) and Microsoft makes Internet Explorer (IE).


A dot or similar marking to emphasize text.

Bulletin Board

A bulletin board is a location on a Web site where people come to share information. Typically, you see a list of postings for a certain topic. You can read each posting, choose to respond to one or more of them, and then enter and post your response. Or you can start your own thread, a continuing sub-topic within the topic under discussion. If this type of concept fits with your product and target market, it can be a great way for visitors to trade information.