Above the fold
The part of a web page that is visible without any scrolling. This is prime advertising space.
The alternative text that the browser displays when the surfer does not want to or cannot see the pictures present in a Web page. Using alt tags containing keywords can improve the search engine ranking of the page for those keywords.
All original copy, including type, photos and illustrations, intended inclusion in the website. Also called art.
Short for Active Server Pages that is used for creating dynamic content of a web page. Technically said it is a server side scripting language. It is mostly used on Windows platforms.