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Glossary
 
Print Glossary
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Warm Color

A color with a reddish tone rather than a blue tone. Browns, oranges, reds, and yellows are generally considered to be "warm" colors.

Washup

The procedure of cleaning a particular ink from the unit of a printing press.

Watermark

A translucent mark or image that is embossed during the papermaking process, or printed onto paper, which is visible when the paper is held up to the light.

Web Press

A printing press that prints on rolls of paper passed through the press in one continuous piece, as opposed to individual sheets of paper.

Widow

A single word or two left at the end of a paragraph, or a part of a sentence ending a paragraph, which loops over to the next page and stands alone. Also, the last sentence of a paragraph, which contains only one or two short words.

Work and Turn

A printing production format that has the front and back of a printed piece on one side of the paper, that is then printed the same on the back side, producing two copies of the piece.

Wove

A smooth paper with a gentle patterned finish.

Writing Paper

Another name for bond paper.