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Glossary
 
Print Glossary
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A4 Paper

ISO standard paper size 210 x 297mm or 8.3 x 11.7". The common paper size used outside the US in place of 8.5 x 11.

Accordion fold

Folding paper by bending each fold in the opposite direction of the previous fold creating a pleated or accordion effect.

Acid-free paper

A paper containing no acidity or acid producing chemicals that degrades less over time than acidic papers.

Against the Grain

Running a sheet of paper through a printing press at right angles to the grain direction of the paper, as opposed to with the grain. This is usually suboptimal for both press operation and registration of the 4 color process inks. Sometimes called cross grain.

Airbrush

A compressed air tool that sprays a fine mist of paint or ink, used in illustration and photo retouching.

Anti-aliasing

The process of averaging between pixels of different colors. This results is a smoother, more blended transition between the edge of two areas rather than a distinctly jagged appearance.

Aqueous Coating

This clear coating is used to protect your printed pieces. It provides a high-gloss surface that deters dirt and fingerprints. Aqueous coating improves the durability of postcards as they go through the mail, and protects business cards as they ride around in people's pockets. It also looks beautiful on brochures, catalog covers, and stand-alone flyers.

Ascender

Any part of a lower case letter which rises above the main body of the letter such as in "d", "b" and "h".