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Visual Identity

More Than a Logo—Visual Identity
It's everything visual about your company. Brand identity may begin with a logo, but it needs a razor sharp tagline and a crystal clear strategy to successfully handle all facets of your company. From letterhead, brochures, and print media, to advertising and marketing for print and the web—a great visual identity gives your business room to evolve.

Visual Identity
Brand Identity is the outward expression of the brand, including its name and visual appearance. Visual identity is the fundamental means of consumer recognition and symbolizes the brand's differentiation from competitors and determines the perception of your product or service. Your company logo is the first building block in constructing your identity and is often the first impression. For that reason , the design should attract attention, capture the essence of your business, and leave a lasting impression. Marc Taylor Creative develops brands in a relevant and engaging way through the use of consistency, appeal, and innovative designs.

Marc Taylor Creative believes that brand identity is a mix of art and communication. We create a visual foundation tailored specifically to your business objectives, story and audience. If you have several audiences, we develop systems that differentiate them for your customer and your employees. Clarity helps your sales force know what they're selling...and helps your customers know what you want them to buy.

Services include:

  • Logo Design
  • Logo Refreshing or Repurposing
  • Brand Extensions
  • Standards Manuals / Guidelines
  • Letterhead, Business Cards, Envelopes
  • Custom Microsoft® Word Templates
  • Wayfinding and Oudoor Signs
  • Exhibits and Tradeshow Displays
  • Point-of-Sale Design
  • Advertising
  • Brochure Design
  • Package Design
  • Sales and Marketing Kits
  • PowerPoint® Presentations and Templates
  • Press Kits
  • Website Design
  • Online and Print Newsletters
  • Email Campaigns

An identity can quickly and easily become mismanaged without the assistance of an identity standards guide. To minimize this potential issue, Marc Taylor Creative can develop a visual brand identity standards guide which provides detailed information regarding accurate implementation of your brand and the elements which promote the brand visually..

Often a visual brand identity system can extend into other areas of design such as building interiors, vehicle graphics, employee uniforms, etc.