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Visual Identity
 

Getting On-Track and Staying Focused
Brand Management not only means managing the brand--it also means managing the company in a total way for creating, making and keeping the brand promise.

In order for your brand to be effective, it must be visible, and consumers should be able to recognize it wherever they see it, hear about it or think about it. It should stand out in a crowd and always be presented with the same look and feel.

In order to achieve these goals, your brand should be:

Consistent
Using your brand consistently is imperative. The logo should never differ, and your mission statement or slogan should carry through to every element of your business. This is also true of consistency between the online and offline sectors of your business. Your brick and mortar presence should be interchangeable with the image you project on the Web.

Visible
The more you reinforce your brand identity, the more memorable it becomes. For example, each page of your Web site should feature your logo. Market your business with advertising using your logo and slogan. Get your brand out there your company vehicles and on the products themselves, whenever possible.

Unique
The business world is a sea of brands. In order to develop successful marketing strategies using your brand, your business has to stand out. Emphasize what you have that the competition doesn’t. Tell your consumers what makes your business different than all the rest.

An effective brand carries the message of your business succinctly and consistently wherever consumers encounter you. Your logo, look and feel, and slogan reinforce the values of your business and project your image efficiently to customers. Following these guidelines will help you create a brand that makes you stand out in a crowd and stay fresh in the minds of consumers.

Brand Management Builds Brand Equity
The process of managing an organization’s brand(s) should increase long-term brand equity. Marc Taylor Creative builds strategic brand campaigns, online and offline, to assist clients in learning how to differentiate themselves and express their message to their desired target market through the most important touchpoints: the identity, websites, and literature.

Whether you are a small organization, or a large corporation looking to advance your current marketing strategies, Marc Taylor Creative has both the experience and the unique ability to offer specialized services to companies of any size.

For over 20 years, we have built a solid reputation of providing our clients with brand-building services.